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It also happens to be a core part of its strategy

In 2024, a research report by Market Decipher put the value of the entire trading cards market at an estimated $21.4 billion, projected to rise to as much as $58.2 billion by 2034

First Edition Shadowless Unlimited 5) 1999 Pokemon Base Set Shadowless Sold in June, 2020 for $8,100 Of the three versions of the base set cards, the Shadowless sits in the middle on the scale of desirability

The gap becomes clear at RR and above, with Japanese cards showing deeper texture embossing, finer holographic patterns, and more consistent centering

Spending $200 for a card that should hold its value for years and years