They help further the deck-building capabilities of players around the world
A Collectors Guide to Magic: The Gatherings Serialized Cards In the collectibles world, scarcity is king
Creatures (25) 4 Dark Confidant 2 Sheoldred, the Apocalypse 4 Gix, Yawgmoth Praetor 4 Deep-Cavern Bat 4 Preacher of the Schism 4 Cecil, Dark Knight Lands (22) Spells (13) Starting Town has seen some play in the three-color Pixie decks, Jeskai Oculus, and the Dimir Midrange deck, working as a City of Brass-type land that also taps for colorless mana for no pain
These are all pretty much sideboard tools and not things you want main
While those Extra 10 damage points may seem minor, they can often be the difference between winning the match or leaving the opponent with just 10 HP remaining, which may allow for a swift knockout in the nEXt turn