It was all over marketing, and its reasonable power levels mean it still sees regular play
Lorcana: Gateway is the casual fans entry into the collectible card game that is Ravensburgers Disney: Lorcana
I also think it has some appropriate flavor the card shows pretty well (within reason for a rather complex card) what it does
Each is equally likely, and you will always receive styles you don't own yet until you collect them all: Sheoldred, the Apocalypse Vohar, Vodalian Desecrator Rona, Sheoldreds Faithful Elas il -Kor, Sadistic Pilgrim Raff, Weatherlight Stalwart Balmor, Battlemage Captain Squee, Dubious Monarch Shanna, Purifying Blade Zur, Eternal Schemer Ertai Resurrected Jodah, the Unifier Radha, Coalition Warlord Stenn, Paranoid Partisan Aron, Benalias Ruin Baird, Argivian Recruiter
The card in question is an oddity for MTG because there will only be a single copy of it printed, packaged in a booster and ostensibly released into the public: a one-of-one, serialised The One Ring printed in a traditional foil and with all the text switched to the Black Speech of Mordor
