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Behavioral Insights Book by Elspeth Kirkman and Michael Hallsworth Book Cover Type:Paperback take a privileged peek insidePremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches Pages Amount 161 Summary Behavioral Insights explains how changing the way choices are presented can drastically alter human actions. The authors shift the focus from theoretical, perfectly rational humans to real world psychology. They argue that understanding these natural cognitive habits allows policymakers and businesses
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