branding@thedigitalage Labels and the urgency of the

and the urgency of the space race at the height of the Cold War

Students learning about start-ups

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with details of ninety exercises to test key chess skills

branding@thedigitalage Labels and the urgency of theBrands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies be they dot. com start ups or traditional bricks and mortar companies must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft,