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Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score

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For cooler evenings, drape a faux fur stole over your shoulders for added sophistication

In addition, wearing an off-the-shoulder top brings all the limelight to your shoulder, appearing them look even wider

When you can make salad dressing in under 5 minutes, why buy the bottled stuff at the store