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Ross Franco Modigliani Professor of Financial Economics Professor (Author)
readable voice that facilitates learning and retention
and balanced coverage to distinguish itfrom all other marketing management texts out there
Like all ‘For Dummies’ books
Project planning tools involving the critical path method are covered in Chapter 7
Strategic Management: Concepts and Cases: Competitiveness and Globalization Effective Ross Franco Modigliani Professor ofExamine strategic management with the market leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award winning instructors and prominent management scholars, Hitt Ireland Hoskisson Harrison's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 14E incorporates cutting edge research and examples from more than 600 companies. This edition combines a classic industrial
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