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Matched with severe, high-necked tailoring, it was a startlingly sombre fashion choice on what might have been expected to be a day of joy for the wife of the new president

One powerful insight from research: people judge you less on "style" and more on appropriateness for the context

Being a mother of the bride or groom comes with some uncertainty: ambiguous roles and financial responsibilities, to name a few

The interior design of the hotel was very classic and chic, and it was in a nice part of Chicago

But when you are standing alone at prom, wearing that same plain bridesmaid dress often looks unfinished or too simple compared to the high-energy fashion around you